Digital engineered prints

Advanced textiles result in lots of digital printing as seen on the catwalks of designers such as Emilio Pucci, Versace, Alexander McQueen and Basso & Brooke. Nowadays the fashion industry have moved from handmade screen printing to digitally tailored clothing.

Image from http://www.style.com/fashionshows/complete/F2010RTW-BASSOB

The patterns are scanned on to the computer, then print designs are applied onto the pieces. After that, the marker of the garments are placed well so that the prints are digitalised to fit the pattern pieces and therefore to show the continuity of the print design around the body without breaking by the garment's seams.

Image from http://www.style.com/fashionshows/complete/S2008RTW-AMCQUEEN?page=2

This placement print costs a lot more and time consuming so it's very expensive to produce garments with engineered prints.

Think positive

It was very nice to have Emilie from Think positive printing come over to show us wonderful samples of exquisite prints on different types of fabrics. I had a chance to look at how the colours change when it's printed on silk organza compare to one on silk crepe and other fabrics and notice the differences.

There’s also a colour chart with different reference colour codes on jersey fabrics to make it easier to identify the wanted colours on that type of jersey, and so do other types of fabrics etc…