Digital engineered prints

Advanced textiles result in lots of digital printing as seen on the catwalks of designers such as Emilio Pucci, Versace, Alexander McQueen and Basso & Brooke. Nowadays the fashion industry have moved from handmade screen printing to digitally tailored clothing.

Image from http://www.style.com/fashionshows/complete/F2010RTW-BASSOB

The patterns are scanned on to the computer, then print designs are applied onto the pieces. After that, the marker of the garments are placed well so that the prints are digitalised to fit the pattern pieces and therefore to show the continuity of the print design around the body without breaking by the garment's seams.

Image from http://www.style.com/fashionshows/complete/S2008RTW-AMCQUEEN?page=2

This placement print costs a lot more and time consuming so it's very expensive to produce garments with engineered prints.